diff --git a/app/Http/Requests/Bo/Products/StoreProductRequest.php b/app/Http/Requests/Bo/Products/StoreProductRequest.php
index 461640e9..b2a6ac1e 100644
--- a/app/Http/Requests/Bo/Products/StoreProductRequest.php
+++ b/app/Http/Requests/Bo/Products/StoreProductRequest.php
@@ -60,6 +60,7 @@ class StoreProductRequest extends FormRequest
             'description'                                       => ['required', 'string', new WysiwygLength()],
             'details'                                           => ['required', 'string', new WysiwygLength()],
             'preparation'                                       => ['required', 'string', new WysiwygLength()],
+            'sales_name'                                        => ['nullable', 'string', new WysiwygLength(min: 0, max: 100)],
             'ingredients'                                       => ['required', 'string', new WysiwygLength()],
             'nutritionnal_values'                               => 'required|array',
             'nutritionnal_values.energy'                        => 'required|numeric|between:0,999999',
@@ -219,6 +220,7 @@ class StoreProductRequest extends FormRequest
             'description'       => trans('validations.custom.description'),
             'details'           => trans('validations.custom.details'),
             'preparation'       => trans('validations.custom.preparation'),
+            'sales_name'        => trans('validation.custom.sales_name'),
             'ingredients'       => trans('validations.custom.ingredients'),
 
             'approach_id'       => trans('models.classes.demarche'),
diff --git a/app/Models/Product.php b/app/Models/Product.php
index 7c69f59b..fbd1f566 100644
--- a/app/Models/Product.php
+++ b/app/Models/Product.php
@@ -90,6 +90,7 @@ class Product extends Model implements RedirectableInterface, SchemaOrgInterface
         'details',
         'preparation',
         'ingredients',
+        'sales_name',
         'approach_id',
         'range_id',
         'subrange_id',
diff --git a/database/migrations/2026_10_20_160805_add_sales_name_to_products_table.php b/database/migrations/2026_10_20_160805_add_sales_name_to_products_table.php
new file mode 100644
index 00000000..0b61533d
--- /dev/null
+++ b/database/migrations/2026_10_20_160805_add_sales_name_to_products_table.php
@@ -0,0 +1,28 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration
+{
+    /**
+     * Run the migrations.
+     */
+    public function up(): void
+    {
+        Schema::table('products', function (Blueprint $table) {
+            $table->text('sales_name')->nullable()->comment('Product sales name.')->after('ingredients');
+        });
+    }
+
+    /**
+     * Reverse the migrations.
+     */
+    public function down(): void
+    {
+        Schema::table('products', function (Blueprint $table) {
+            $table->dropColumn('sales_name');
+        });
+    }
+};
diff --git a/resources/lang/en/validation.php b/resources/lang/en/validation.php
index c8e85267..2bb42515 100644
--- a/resources/lang/en/validation.php
+++ b/resources/lang/en/validation.php
@@ -398,5 +398,6 @@ return [
         'advice_picto'            => 'advice icon',
         'tips_title'              => 'nutrition tip title',
         'tips_picto'              => 'nutrition tip icon',
+        'sales_name'              => 'sales name',
     ],
 ];
diff --git a/resources/lang/fr/validation.php b/resources/lang/fr/validation.php
index 82b5f104..9d959ff8 100644
--- a/resources/lang/fr/validation.php
+++ b/resources/lang/fr/validation.php
@@ -417,5 +417,6 @@ return [
         'advice_picto'      => 'picto du conseil',
         'tips_title'        => 'titre de l\'astuce nutrition',
         'tips_picto'        => 'picto de l\'astuce nutrition',
+        'sales_name'        => 'dénomination de vente',
     ],
 ];
diff --git a/resources/views/bo/pages/products/form.blade.php b/resources/views/bo/pages/products/form.blade.php
index e3de07d0..b134cb56 100644
--- a/resources/views/bo/pages/products/form.blade.php
+++ b/resources/views/bo/pages/products/form.blade.php
@@ -235,6 +235,35 @@
         </fieldset>
     </div>
     {{-- INGREDIENTS --}}
+    <div class="col-12 mb-3">
+        <fieldset class="border p-3">
+            <legend>{{ str(__('validation.custom.sales_name'))->ucfirst() }}</legend>
+            <div class="row mb-3">
+                <div class="col-12">
+                    @include('bo.partials.inputs.text-html', [
+                        'id' => 'productSalesName',
+                        'label' => str(
+                            __(':field :inter:model', [
+                                'field' => str(__('validation.custom.sales_name')),
+                                'inter' => __('validation.custom.of_the.male'),
+                                'model' => __('models.classes.product'),
+                            ]))->ucfirst(),
+                        'name' => 'sales_name',
+                        'model' => $productModel ?? null,
+                        'required' => false,
+                        'helper' =>
+                            __('crud.minicrud.text_warning') .
+                            ' ' .
+                            __('validation.min.string', [
+                                'attribute' => str(__('validation.custom.sales_name')),
+                                'min' => 0,
+                            ]),
+                    ])
+                </div>
+            </div>
+        </fieldset>
+    </div>
+    {{-- INGREDIENTS --}}
     <div class="col-12 mb-3">
         <fieldset class="border p-3">
             <legend>{{ str(__('validation.custom.ingredient'))->ucfirst()->plural() }}</legend>
diff --git a/resources/views/fo/pages/products/show.blade.php b/resources/views/fo/pages/products/show.blade.php
index 4ca7dd84..a146b0ac 100644
--- a/resources/views/fo/pages/products/show.blade.php
+++ b/resources/views/fo/pages/products/show.blade.php
@@ -265,6 +265,12 @@
                                 title="{{ __('Bouton de fermeture de la modale') }}" alt="{{ __('Croix marron') }}">
                         </button>
                         <div class="modal-body line-border-small bg-white">
+                            @if ($productModel->sales_name)
+                                <div class="mb-3">
+                                    <p class="f-bourton-base fs-5 mb-2">{{ __('Dénomination de vente') }}</p>
+                                    {!! clean($productModel->sales_name) !!}
+                                </div>
+                            @endif
                             <p class="f-bourton-base fs-5 mb-2">{{ __('ingrédients') }}</p>
                             {!! clean($productModel->ingredients) !!}
                             @if ($nutritionnalValueModel)